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Some people wanted things, other people had things and wanted to sell them. The use of classifieds is referred to as classified advertisement.

Normally used in text based print, classified advertisement is a now a strong vertical market that allows customers to communicate their needs with each other.

Specialty marketplaces have also been added to serve the specialized needs of buyers and sellers.

For example, e Bay Motors serves the automotive marketplace, including vehicles, parts and accessories; and (now closed) was focused on providing a fixed-price trading environment, initially for books music, videos and video games.

A common example is the online auction, in which a consumer posts an item for sale and other consumers bid to purchase it; the third party generally charges a flat fee or commission.

The sites are only intermediaries, just there to match consumers.

The investment into concepting and developing a top of the line product or service that consumers are actively looking for is equitable to a retail pre-launch product awareness marketing.

There are many different classifications of marketing.

This fee generally ranges from 1.25 percent to 5 percent of the final sale price.

Auctions however, have been recorded as far back as 500 B. Deriving from the Latin word augēre, which means to "'increase' (or 'augment')".

Auctions have since widely used a method of liquidating assets, and has evolved into many different variations.

There are various platforms that Consumer-to-consumer e-commerce is taking place on, such as social media (e.g. Products sold may often be used or second-hand, since consumer to consumer sales are often facilitated through auction or classified sites.

Since products are usually second-hand, surplus, or used there is seldom a long development cycle associated with the products that are marketed via this method.

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